HouseME’s online bidding platform allows tenants to bid on properties they want, and also guarantees rental payments to landlords. To date, landlords have benefited from an average 9% upside through this mechanism.

With its 2.5% property management fee, HouseME has grown to be larger than traditional agency franchises – already managing close to 150 rental properties, with more than 80 marketed across the country. The company is recognising a 31% month-on-month growth in the number of properties.

Ben Shaw, CEO of HouseME, says, “We are very excited to have launched into Gauteng. We maintained that we’d only extend our business beyond the Western Cape once we’d proved the success of our platform, so this expansion marks a significant moment in HouseME’s story. We are now fully operational in a far larger market, with new business partners, a larger team, and our incredible new management suites.”